Empire Brand Building AG: New AI initiative ai.urvida enters the next phase

Cham (pta009/28.11.2025/07:30 UTC+1)

The Empire Brand Building AG announces the establishment of an internal project entity that will serve as a structural vehicle for the conceptual and organizational development of the planned AI platform model "ai.urvida."

The project entity is not an operating company but an internal framework designed to structure the concept, define technical requirements, and coordinate the involvement of potential technology partners. It thus prepares the foundation for the future operational company, which – as previously communicated – is expected to be based in Switzerland.

The main responsibilities of the project entity include building an appropriate organizational structure, developing the technical foundations of the model (including data model, user architecture, and platform structure), preparing a potential joint venture framework with external partners, and defining a scalable development structure for the subsequent phases.

The ai.urvida concept continues to pursue an approach distinct from traditional AI models. Instead of relying on internet data, large libraries, or web scraping, the platform is intended to draw on consciously provided personal content. Only once an individual data basis has been established will the AI be able to reflect, analyze, and interact in a genuinely user-centric manner.

CEO Philip Färfers explains:
"With the project entity, we create the organizational framework needed to guide ai.urvida into its next development phase. It consolidates conceptual structuring, technical preparation, and potential partner integration. The final operational entity will – subject to further planning – be established in Switzerland."

The project remains at an early conceptual stage. The project entity serves exclusively for structural and conceptual preparation; no short-term economic effects are expected.

About Empire Brand Building AG
Empire Brand Building AG is a Swiss investment company based in Cham. Its focus lies on building and scaling digital platform models, particularly in the areas of family services, consumer goods and community marketplaces. Its portfolio includes the family-friendly second-hand app "baddel daddel", the online shop "Familienmarktplatz.de", the cosmetics and personal care portal "Cleo & Tess", and "Squerk.com", an e-commerce shop for intimate lifestyle products. The company pursues a growth-oriented strategy with scalability in the DACH region and beyond.

Disclaimer: This release is for informational purposes only and does not constitute a public offering or an invitation to purchase securities.

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Emitter:	Empire Brand Building AG Gewerbestrasse 11 6330 Cham Switzerland
Contact Person:	Philip Färfers
Phone:	+41 43 588 23 25
E-Mail:	ir@ebb-ag.com
Website:	www.ebb-ag.com
ISIN(s):	CH0597194171 (Share)
Stock Exchange(s):	Free Market in Hamburg, Stuttgart