pts20171212032 Medien/Kommunikation, Politik/Recht

getAbstract Presents: 5 Big Business Buzzes in 2018

Big trends that will affect business in the coming year

Lucerne (pts032/12.12.2017/17:00) As business comes to a close in 2017, getAbstract, the world's number one business book summary service, is looking forward to what big trends will affect business in the coming year. Don't let your company be left out in the cold in 2018, here are the business buzzes everyone needs to watch:

1. The battle against sexual harassment

Across industries, politics, religion and nationality, men and women are exposing and expelling sexual harassers. Clever companies are getting the message: Hide abusers and watch your business crumble.

What authors will be writing about sexual harassment in 2018:
* Memoirs exploring personal experiences with harassment
* How-to guides for addressing sexual harassment in the workplace
* How to promote gender equality in business

2. Social media must take social responsibility

Social media giants can no longer deny the powerful role they play in influencing politics on the world stage. The question is: will they do anything about it?

What authors will be writing about social media in 2018:
* Social media's power over politics
* Facebook and Twitter's dwindling popularity
* How to protect your brand from supporting dangerous messages on social media

3. Augmented intelligence and you

Many tech experts think the term is misleading and, instead, would prefer you focus on "Augmented intelligence". The big difference being that Augmented intelligence uses technology and data to provide valuable insights, but humans have the final say.

What authors will be writing about social media in 2018:
* The dangers of artificial intelligence
* What humans do better than artificial intelligence
* Why companies should embrace augmented intelligence

4. The rise of the experience economy

In 2017, the millennial market in the United States alone was worth USD200 billion and everyone is fighting for a piece of it. Companies are waking up to one clear trend: millennials like doing things.

What authors will be writing about the experience economy in 2018:
* Why businesses should be staging experiences around their brand
* How to integrate online and offline customer experiences
* What shoppers value in a memorable experience

5. The driverless future: beer on wheels

The coming year will be a breathtaking race to the finish line as Tesla, GM and countless other automotive and tech companies rev their engines. Ready, set, go!

What authors will be writing about the driverless future in 2018:
* What industries are shifting to self-driving vehicles
* The future for out-of-work human drivers

Full press release in PDF format:

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About getAbstract
getAbstract was founded in 1999 in Lucerne (CH) and is the world's #1 summary service for non-fiction books, articles, videos and reports. Delivering key insights in concise summaries, we are making millions of users the best-read experts on the business scene. Our library consists of more than 15,000 titles across seven languages. With a large network of more than 600 publishing partners, we offer the latest trends in business, leadership, innovation, time management, health & well-being, emotional intelligence, creativity and much more. Our overseas branch office is located in Miami.

Press contact:
Ramona Hiess
Tel.: +41 41 367 51 68

Aussender: getAbstract AG
Ansprechpartner: Ramona Hiess
Tel.: +41 41 3675168