LIGHT ART EXPEDITION - ARCTICA
Love your Planet | 6 - 14 October 2021 | GREENLAND
Logo LIGHT ART EXPECITION ARCTICA (© Gerry Hofstetter)
Zug (ptp008/06.10.2021/09:00) World premiere - The renowned Swiss light artist, Gerry Hofstetter, is accompanied by the avatar "Leya Love", virtual ambassador of Planet Earth, on the Arctica Expedition #LoveYourPlanet.
The internationally renowned Swiss light artist, Gerry Hofstetter, and the virtual ambassador for planet Earth, Leya Love, join forces in a world premiere: The Arctica Expedition "LoveYourPlanet". The nature art expedition will highlight the fragility of our Earth with awe-inspiring light art projections on Arctic icebergs. Its nightly illuminated icebergs call for global attention to love and appreciate our planet by respecting nature in this region, as everywhere else in the world.
The light art Arctica Expedition spans over seven days and is led by Gerry Hofstetter. He will be accompanied by avatar Leya Love, leader of the #WorldAwarenessMovement with several hundred thousand followers on Instagram and having earned hundreds of millions of impressions. In this campaign, Gerry and Leya will reimagine nature through light art projections. Together, the avatar and light artist will illuminate icebergs with different themes, raising awareness for a vulnerable part of nature that needs our love and protection.
Gerry Hofstetter comments, "I have realized many projects, but this one is a true world premiere that inspires me tremendously. Not only will we be able to highlight the importance of safeguarding and appreciating the beauty of this planet's nature to the best outcome for humankind, but we will also embrace for the first time in my team an avatar that speaks love and sustainability to hundreds of millions of people in the world."
Working with light art projections, the renowned and award-winning light artist, Gerry Hofstetter, reminds us alongside Leya Love that the rainforests, the Arctic, and the Antarctic are the lungs and heart of the Earth. Hofstetter travels the world to illuminate world-famous monuments and natural sites. The campaign "LoveYourPlanet" is the next initiative to bring more awareness to a landscape that is rapidly diminishing and changing. An awe-inspiring world that deserves our protection. "Art meets nature, and Earth fragility meets technology and innovation that help spread the message," Hofstetter says.
The light art campaign consists of six specific themes, documenting the life that exists in the Arctic from the inhabitants and culture to its animals and climate. The illuminating projections will also shed light on other endangered parts of the planet such as the rainforests and oceans. With the support of global publications, these thought-provoking images mesmerizing the beauty of planet Earth will be called to our attention before it's too late.
The live Arctic expedition offsets its CO2 emissions and includes a team of 15 people under the lead of Gerry Hofstetter. The expedition is part of a multimedia project merging light art, nature, avatar, AI, and doing good for the planet which will be documented by an international film for a cinema movie in 2022. The breathtaking light projections of life and animals can be followed on Keystone and Instagram as the story unfolds daily until October 13, 2021.
The campaign is aligned to be at the heart of avatar Leya Love's purpose of connecting all the hearts of this world for a more loving and sustainable planet Earth. Through her adventurous, AI-backed storytelling on social media - taking her around the world - Leya Love has already touched people all over the world through the over 500 million impressions achieved on Instagram. The avatar is created by the Swiss transmedia company, Cosmiq Universe, with the mission to inspire everyone to act with heartfelt intention and help create a new, more conscious world.
Gerry Hofstetter (http://www.hofstetter-marketing.com ) is a world-renowned light artist, event designer, and film producer. He is the Managing Director and owner of Hofstetter Marketing, an international communication agency specialized in light art, events, design, and film productions. The agency was founded in Zumikon, Switzerland in 1995 and has a subsidiary in Beverly Hills - Los Angeles. Gerry travels the world implementing light art projects of various sizes and in different geographical contexts. Many of his previous expeditions have taken him to Antarctica and the Arctic, where his temporary light art projections aim at raising public awareness of the receding ice masses, the habitat of polar bears and other marine mammals.
Leya Love is an avatar with a fast-growing community, spreading love to humanity with the intention to rediscover our true nature, human potential, and the connection to our Earth - the source of love and life. Leya is the power of inspiration for her community - the symbol that everything is possible. Convinced that revolution starts in the heart, she inspires us to have the courage to remember who we really are in our true human potential and live the best version of ourselves, in oneness with nature. She runs the hashtag campaign #worldawarenessmovement and has been a virtual speaker at the UN-associated conference Global Youth Summit by the International Commission of Human Rights. Her hundreds of thousands of followers create a swarm of intelligence, together with her team, representing her global movement and values.
Her creators at Cosmiq Universe AG (https://cosmiquniverse.com ), a Swiss group of transmedia experts, give life to avatar-driven story worlds that empower and inspire millions of people to help create a more conscious world. Through its virtual beings, Leya Love and Aya Stellar, Cosmiq Universe is shaping a metaverse of topics across impact storytelling, AI and tech backed social media content, film, light shows, virtual speaking, analog partnerships, and media content, application of AI, music, and creating crypto-based NFT digital art value on the blockchain. The company is founded and supported by individual investors who believe in the power of changing the world through love and sustainability.(end)