valuephone platform for mobile couping and payment (© valuephone 2013)
Berlin (ptp039/23.10.2013/15:00) Starting from now, every mid-size retail company will be enabled to offer mobile couponing and mobile payment to their installed customer base. Therefore, valuephone opens its mobile couponing and payment-platform and retailers will get access to the platform's interfaces. Both mobile services, couponing and payment, will be offered as white-label enterprise solution as new part of valuephone's portfolio. "Now every retail-app can easy integrate mobile couponing and mobile payment. The demand comes from the retailers", says Stefan Krueger, General Manager of http://web.valuephone.com , IT-specialist for mobile couponing, payment and loyalty. "We expect more retailers will start to offer mobile payment to customers. This will be a further boost for the booming mobile payment market in Germany".
The white label editions will be of special interest for retailers, which offer already shopping apps or other mobile services to their customers. Existing mobile marketing or loyalty programs can be enlarged through adding the features mobiles couponing and mobile payment. Due to the white label concept, the mobiles services can be integrated in installed brands or in existing customer groups with own registrations.
On the technical side, the cloud-based valuephone-platform is the foundation of the mobiles couponing and mobiles payment services which work with iOS, Android or Windows Phones. The platform supports all different technologies for mobile services, like barcode-scanning, ID-identification or Near Field Communication (NFC). The offering targets mainly retail chain stores and retailer groups.
The platform's opening now is the next step after the successful start and operation of Germany's largest installment of Mobile Couponing und Mobile Payment at the large supermarket chains Netto and EDEKA.(end)