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Mi, 30.08.2017 11:00
pts20170830027 Education/Career, Companies/Finance
getAbstract as a Key Enabler of Learning at General Electric
Access to 15,000+ summaries of business books, articles, video talks and economic reports
Lucerne (pts027/30.08.2017/11:00) - General Electric has a long history of innovation. Its future orientation requires employees to constantly keep up-to-date with external leading-edge thinking. Consequently, learning plays a crucial role: Enabling employees to become the very best at what they do is a declared goal of General Electric's prestigious Leadership Center in Crotonville, New York. The company focuses on making learning a daily digital habit. Chantelle Nash, Program Manager, Digital Learning & Engagement, explains how GE has integrated getAbstract: "Our employees receive content that is consistent with other activities in the organization and that reinforces the entire ecosystem of learning, rather than getAbstract being a standalone product." Given the global nature of the business, the company aims at fostering collaboration and knowledge sharing among its employees. getAbstract provides formats that encourage reflection and interaction.
Essential compressed knowledge at the point of need and the speed of business
getAbstract's mission is to find, expertly compress and provide universal access to critical business knowledge, in a format that people can absorb easily and quickly, allowing them to stay competitive and to become better leaders. Learning without having to spend a lot of time, on-demand access to content based on personal interest and additional awareness of how the content relates back to other initiatives in the company are the main benefits for General Electric of working with getAbstract. Chantelle Nash points out that with getAbstract "learning at GE is going to get even more dynamic and personalized by allowing user-generated content and recommendations based on employees' interests and by capturing and analyzing learner data more effectively." Dedicated learning consultants create customized reading lists and highlight summaries aligned with strategic initiatives.
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