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Syzygy AG: Franziska von Lewinski takes up post as CEO of SYZYGY AG
Franziska von Lewinski has taken up the role of CEO of SYZYGY AG, the leading consultancy and implementation specialist for digital transformation of marketing and sales, with effect from January 1st. As announced last August, the company is now again being led by a three-member management team, comprising Franziska von Lewinski as the new CEO and existing board members Frank Ladner and Erwin Greiner as Chief Technology Officer and Chief Financial Officer, respectively.
"The SYZYGY Group is a leading address in the digital services industry: innovative and creative, with strong technology skills and comprehensive consulting expertise. I'm very much looking forward to leading this formidable group into the future together with the rest of the team and making digital transformation a vibrant reality for brands and businesses, especially as digitisation is really taking off at the moment," said CEO Franziska von Lewinski.
Franziska von Lewinski (48) is widely regarded as one of the most influential players in the digital sector. She sees her role as a driver of digital transformation, with a huge passion for innovation, creative services, content, performance, brands and digital business models. Her dedication to supporting interdisciplinary work is also reflected in her commitment to digital education. She sits on the Square Innovation Hub advisory board and is an honorary member of the digital economy committee of Hamburg Chamber of Commerce.
Lewinski switched careers to the emerging digital industry 20 years ago. She joins SYZYGY from agency group fischerAppelt AG, where she built up and managed the Digital and Innovations division as a board member from 2014 onwards. Prior to that, she spent 14 years in senior positions at digital agency Interone, most recently as CEO. Her clients at fischerAppelt included T-Systems, Merck, Hilti, Toom Baumarkt, SunExpress and Deutsche Bahn.
About the SYZYGY Group
The SYZYGY Group is a leading consultancy and implementation partner for transformation of marketing and sales. The Group designs, creates and orchestrates digital experiences and products for brands, companies and people. Its core services are strategy, products and activation, with technology as the connecting and scaling element.
Founded in 1995, the SYZYGY Group is listed on the German stock exchange and employs some 600 people across four countries. It has offices in Bad Homburg, Berlin, Frankfurt, Hamburg, Munich, London, New York and Warsaw. The WPP Group is the majority shareholder, with a 50.3 percent stake.
In addition to the main brand, SYZYGY, and strategy agency diffferent, the Group includes Polish design studio Ars Thanea. Its clients include prestigious brands such as AVIS, BMW, Comdirekt Bank, Commerzbank, Consorsbank, Daimler, Deutsche Bank, Kyocera, Lufthansa, Mazda, Miles & More, mobile.de, o2, PayPal, Porsche, health insurer Techniker Krankenkasse and Volkswagen.
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