Simultaneously it is intended that Design Hotels AG will, in the future, offer an additional contract model for a new form of innovative Design Hotels-membership. Such new contract model includes, in particular, affiliation with the Marriott distribution channels, the Marriott loyalty program, a standardized scope of services and a new pricing model. In addition, the current contract model for the traditional Design Hotels membership (without Starwood Affiliation) will continue to be available.
With the new innovative Design Hotels membership the Management Board of Design Hotels AG wishes to respond to current market trends and to launch an attractive business model for current and future Design Hotels member hotels. The Management Board expects that, as a result, Design Hotels AG, in collaboration with Marriott, will be able to expand its business in a sustainable and future-oriented way. (end)
|emitter:||Design Hotels AG|
Stralauer Allee 2c
|contact person:||Sascha Wolff, Chief Financial Officer|
|phone:||+49 30 8849400-14|
|stock exchanges:||open market (free market) in Frankfurt, m:access in Munich, free market in Stuttgart; open market in Berlin|