The Sealine brand was taken over by HanseYachts AG in 2014 and has since been completely renewed. Today, Sealine is one of the top motor yacht brands in the world and is considered by experts to be an innovation leader in the motor yacht industry. The model offensive has had a very positive effect on the brand. This has been reflected in numerous prizes and awards by the press as well as in the high order intake.
"In addition to a slight growth of 3% in the sailing yacht and catamaran market, we see a growth of 5% in motor yachts. HanseYachts AG has been growing disproportionately to the market for years and, thanks to its competitive advantages, can fully exploit the positive trend in all segments ", commented Dr. Gerhardt.
At the boot in January 2018 in Düsseldorf, the world's largest indoor boat show, two yachts from HanseYachts AG will be competing in the industry's most important award as candidates for the title of "Europe's Yacht of the Year". "This success strengthens the overall strategy of HanseYachts AG. With many new, innovative products, we have laid the foundation for dominating the market next year as well ", says Dr. Gerhardt convinced. (end)
Ladebower Chaussee 11
|contact person:||Dr. Marcus Münch|
|phone:||+49 3834 5792-0|
|stock exchanges:||regulated market in Frankfurt; free market in Dusseldorf, free market in Hamburg, free market in Munich, free market in Stuttgart; open market in Berlin|