Murdoch plans revamp of TV Guide in lieu of flagging sales
The biggest US weekly mag not selling due to increased Internet usage
New York (pte042/27.07.2005/16:00) Rupert Murdoch's TV Guide, the biggest weekly magazine in America, is to get a face lift, following years of declining sales.
Readers of the magazine, which lists TV programmes nationwide, are increasingly turning to online programme sources to find out what's on.
TV Guide, which is 50 years old and published by Gemstar, will be re-launched on 17th Octobein a larger format, and will have more celebrity features. The price of the magazine will be cut from US$2.49 to $1.99.
John Loughlin, the TV Guide publishing group president, said that the new magazine should be "more relevant for our readers and advertisers".
"We're deepening our relationship with readers by delivering what our research shows they want - a big weekly magazine that is focused on TV shows and characters - and helps them find shows that appeal to their interests and moods," he said.
Gemstar is promising a minimum paid-for circulation of 4.5 million, though advertisers have been told rates will be based on a 3.2 million circulation.
The new TV Guide will target women aged between 35 and 54.
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