Davis Cup ratings soar
France v Sweden attracted 13.5 million French viewers
London (pte045/16.03.2005/15:45) The Davis Cup first round ties on March 4-6 delivered exceptionally strong television ratings and market shares around the world, according to new figures released. As Sport Business http://www.sportbusiness.com reports, the World Group feature tie in Tennis' version of the World Cup, France v Sweden, was broadcast live in 28 countries, including Australia, China, Singapore, Spain, USA and the Middle East. (Newsfox reports: http://www.newsfox.com/pte.mc?pte=050301030) France Televisions, the host broadcaster, attracted more than 13.5 million viewers over the weekend, with 4.7 million following the deciding rubber between Paul-Henri Mathieu and Thomas Johansson.
Sweden's SVT registered regular market shares of 30 per cent throughout the weekend, while Sport+ France, USA's Tennis Channel, BskyB in the UK and Spain's TVE all dedicated considerable live and delayed coverage. In other World Group ties, HRT Croatia registered market shares of more than 45 per cent throughout Croatia's defeat of the USA in Carson, including a remarkable 65 per cent during Ivan Ljubicic's decisive victory over Andy Roddick. In Moscow, NTV Plus and RTR provided extensive coverage of Russia v Chile, while audience figures in Chile were around 50 per cent of market share.
In Brasov, TV Romania's audience increased throughout the weekend, with two million viewers - a 28 per cent market share - watching Romania complete its comeback against Belarus on Sunday. There were equally dramatic matches between Switzerland and the Netherlands in Fribourg, with the host broadcaster SRG registering market shares of 26.9 per cent. In Bratislava, STV registered a consistent 22.8 per cent market share during Saturday's doubles rubber that gave the Slovaks the winning point against 2004 champions Spain.
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