action press AG: action press supplies exclusive Olympic photos for FIS – Expansion of global sports branding business.
Frankfurt am Main (pta027/16.02.2026/18:20 UTC+1)
Hamburg, February 16, 2026 – action press supplies successful exclusive photo coverage of the Winter Olympics in Italy for the International Ski Federation (FIS) – Expansion of global sports branding business announced.
The international photo and media agency action press (Hamburg) looks back on an extremely successful collaboration with the International Ski Federation at the Winter Olympics in Italy. action press was exclusively responsible for the official photo coverage for the International Ski and Snowboard Federation (FIS), setting new standards in the visual brand communication of a globally operating sports federation.
"With our experienced international team of photographers and editors, action press covered all the International Ski and Snowboard Federation (FIS) competitions on-site and delivered high-quality, emotional, and strategically aligned visuals in real time," reports action press CEO Ulli Michel. The goal was to visually convey the charisma of the athletes and the values of the FIS – dynamism, precision, internationality, and fairness – in a lasting way.
Exclusive Continuation at the Paralympics
Immediately following the Winter Olympics, action press continues its collaboration and will also exclusively handle photo coverage for the FIS at the Paralympics. This underscores the agency's commitment to inclusion, diversity, and the holistic presentation of major international sporting events.
Strategic Expansion of the Sports Branding Business Unit
With the successful partnership with the FIS, action press is expanding its strategic "Sports Branding" business unit to include another globally active sports federation. The agency already serves renowned international sports brands such as the New Zealand National Rugby Union Team and its flagship All Blacks, Manchester City FC, and Everton FC.
"The exclusive collaboration with the FIS at two of the world's most important winter sports events is a strong signal for us and a confirmation of our strategic focus in the area of sports branding," explains the management of action press. "We understand sport not only as competition, but also as a global stage for brand identity, emotional engagement, and sustainable communication."
In the coming years, action press plans to strategically expand this business unit. The goal is to add more international sports federations and leading clubs to the agency's portfolio and further strengthen its position as a global partner for visual brand management in elite sports.
With the successful implementation of the FIS projects, action press is sending a clear message: High-quality, strategically conceived sports photography is a key component of modern brand management in the international sports arena.
About action press
action press is an internationally active photo and media agency based in Hamburg. The agency stands for high-quality photojournalism, exclusive content, and strategic brand communication in the areas of sports, entertainment, and news.
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| Emitter: |
action press AG Wielandstraße 3 60318 Frankfurt am Main Germany |
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| Contact Person: | Prof. Moritz Hunzinger | |
| Phone: | +49 69 15200320 | |
| E-Mail: | moritz.hunzinger@actionpress.de | |
| Website: | www.actionpress-ir.de | |
| ISIN(s): | DE000A3ESE35 (Share) | |
| Stock Exchange(s): | Free Market in Dusseldorf |