Google named leading world brand
Nokia first in Europe
New York (pte019/12.02.2003/11:58) The popular search engine Google has received the title "Brand of the Year" for 2002 in a study carried out by the marketing agency Interbrand http://www.interbrand.com. Among 1,315 participants, Google achieved first place with a 15 per cent hold on the global market ranking.
Google was followed by computer producer Apple (14 %) and soft drink giant Coca-Cola (12 %). Fourth and fifth in the world ranking were Starbucks (11 %) and Ikea (10 %).
Nokia http://www.nokia.com took first place in Europe, achieving 19 per cent of the vote among 1,290 participants, followed by Ikea at 16 per cent and Mini at 15 per cent. Fourth place went to BMW (12 %), and fifth place went to the Swedish brand Absolut.
Target http://www.target.com was the leader in the United States, receiving 19 per cent of the vote, followed by Apple (18 %) and Starbucks (13 %). Places four and five were occupied by Krispy Kreme doughnuts (12 %) and the airline JetBlue. In total, 1,983 people took part in the US survey.
LG Electronics http://www.Ige.co.kr dominated the Asian market by earning 24 per cent of the vote, followed by Samsung (22 %) and Sony Playstation (19 %). Only 800 people in this region filled out the questionnaire.
The survey was carried out online in November and December 2002 in a cooperation with Business Week and Brandchannel.com http://www.brandchannel.com.
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