pta20170508035
Public disclosure of inside information according to article 17 MAR

Da Vinci Luxury AG: Signing the contract with an experienced main distributor for South America and Spain

Focus is on the Manchester United Lifestyle shoe collection

Berlin (pta035/08.05.2017/15:30 UTC+2) As announced at the end of April, Da Vinci Luxury Group has signed a contract with a major distributor for 11 countries.
The Italian company "Officine De Lusso srl. "Based in Rome. Http://www.officinedellusso.it/ is a company specializing in the distribution of fashion articles, especially of shoes. The main focus lies in 10 South American countries and the Spanish market. There are long-standing business relationships with the most important retailers in the respective countries.
Manchester United has a worldwide fan base, which is also strongly represented in the Spanish-speaking countries. All information about the club is also available in Spanish: www.espanol.manutd.com/ In the new season 2017/2018 we expect a significant order volume from our new sales partner.

Concerning the other markets, in particular the UK and the US, concrete negotiations are underway. In particular, the US market could be tapped with the conclusion of a contract with a US sports team, in combination with an exclusive sales partner.
Future sponsoring and licensing are only to be considered in the course of the restructuring if, at the same time, a corresponding guarantee reduction amount of a strong sales partner is available in the respective main sales market.

Reorganization of sales
A key element of the restructuring of sales, which was introduced in January 2017, was the organization of the distribution network expansion via external partners, and not just as originally planned, directly with their own staff, to win individual resellers
As a result, the fixed costs were reduced to a minimum. The measures are now showing first positive effects on cost and on the environment. It is also intended to produce a leaner the ManUtd. collection and to focus marketing on individual models. The goal is to establish these models as a standard shoe for Manchester United fans and thus achieve very high sales figures.

About Da Vinci Luxury AG:

Da Vinci Luxury AG (ISIN DE0005188304, WKN 518830) was founded in 1999 and is listed on the Berlin stock exchange. The purpose of the company is the trading of consumer goods as well as the participation in and management of companies of the consumer goods industry at home and abroad as well as the provision of consulting and other services for the managed companies. It is planned to establish a luxury brand holding company for small and medium-sized companies from the fashion sector and other luxury sectors. Da Vinci Luxury AG invests in lifestyle products in the luxury segment with a focus on premium brands with attractive growth, strong dynamics and untapped potential. Investments are monitored by seven partners, who are responsible for business development, finance, law, taxes and human resources. The investment team controls and controls investments. The Da Vinci Luxury Group has offices in Berlin, Bologna, Milan, Amsterdam, New York. The core business is to acquire brands and increase their profitability through financing optimization, innovative marketing strategies and the use of synergies. The brand DNA of Da Vinci Luxury AG is based on competence, quality and reliability.

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Emitter: Da Vinci Luxury AG
Rungestraße 9
10179 Berlin
Germany
Contact Person: Hendrik Klein
Phone: +49 30 120 856 33
E-Mail: info@davinci-luxury.com
Website: www.davinci-luxury.com
ISIN(s): DE0005188304 (Share)
Stock Exchange(s): Free Market in Berlin
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